I've been looking at the success of inbound linking on the Office Lifeline website. Overall, we seem to do reasonably well - a Google Ranking of 4 is a pleasing reflection of this - and that's without using paid back-linking services (which can backfire big time) or embarking on "world tours" of posting blog comments with your links (which is an annoying practice). I'm not a fan or believer in either.
We have experimented using Online PR Sites and Bookmarking Sites, as well as Blogging. The results have been interesting and mixed.
Online PR seems to work well, generating a lot of traffic with average bounce rates. If you've ever paid for someone to write press releases, its refreshing to produce your own for free and actually get enquiries! Whilst you can post online PR about almost anything, you can't beat good stories like winning awards which stand more chance of press and media coverage, especially if it gets you on the BBC website!
We have also tried Delicious, Digg and Stumbleupon. These produced bursts of traffic - Stumble in particular - all with very poor bounce rates, which has no tangible benefit and distorts Google Analytics. Try it for yourself, but we've stopped using these now.
Blogging has been great and it's getting better. We track blog traffic in Google Analytics and see the numbers of links through to our website growing month on month. It's a great way to tell people about all of the different things you do, know about and find of interest, and it creates a much wider net that just your website. Visitors seem to find it a useful resource and we're starting to get some interesting interaction too.
Increasing the quantity of inbound links is good, I'm sure, for your website ranking. However, it's worth considering the quality of the sources, tracking them on Google Analytics. Time is precious, so it's worth focusing your efforts on the places where you know your clients are waiting, wanting and interested.
For more ways to help you save time, money and hassle visit www.office-lifeline.co.uk
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