Social Media Update

In January we started using social media and this week I've had a look back at the impact it's made on our website traffic and our business. Whilst 2-3 months isn't really enough time to judge this, here are a few early thoughts and lessons based on Google Analytics Reports:

One piece of good news is the visibility of this blog has increased. It has required some discipline to regularly write posts, especially when you're busy doing work, but it is paying off, even though more traffic comes from our website than to it. The most popular posts seem to have been about medical professional admin support and sharing files and calendars. All this helps us understand what people are interested in which is important if we are to provide the right service and support.

Twitter has been disappointing. Very little traffic has come to the blog or website, but it must be said, Anna has struggled to tweet regularly because of her client workload and travelling abroad. The RSS Feeds we set up to source good content seem to have been forgotten, so I think more a little more effort and self-discipline is required here. Bizarrely, we're getting traffic from Facebook, and we haven't even done anything with Facebook! I think we need to understand more about this phenomenon.

And, finally, participation in online networks is starting to bear fruit. Heightened personal and company visibility continues to generate website and blog traffic, and we're making new contacts as well as re-kindling old ones at the same time. It's been great fun and very rewarding. We've had increasing numbers of personal referrals, with many resulting in new clients and some very interesting project work.

If I had to sum up what we've learned, it would be to keep focused on your objective and find ways to maintain momentum especially during busy periods when it is easy to be distracted by "real work", and track everything you do. Google Analytics will tell you what's working, but more importantly, it will tell you where you are wasting your time.

I'll blog more about Google Analytics and our online PR and inbound link experiences later this week.

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